If you are reading this review, you are probably wondering how ClickFunnels compares to LeadPages. At this current point in time, LeadPages is the dominant leader in this landing page builder space. You can easily tell who is using LeadPages because their templates are so recognizable.For many marketers, it has become their new best friend. A marketing funnel is a guided path that prospects move through in your sales process. It takes people from their first engagement with your brand (cold prospects), through a number of steps that are intended to result in one or more conversions.A funnel will usually encourage several different conversions along the way.